Chapter 9

Chapter 9

SOCIAL NETWORKING

VIGNETTE  

Twitter emerges as news source for Iran protesters

1.)Many people question the value of Twitter’s goal of helping people stay connected in real time. Do the events in Iran illustrate the potential value to society of social networking tools such as Twitter? Are there other ways that Twitter and other social networks could be used by people and organizations to add real value?

Ans:

I think yes, because through social networking tools like twitter they can express their different sides even in chorus, and yes, there is other ways that twitter and other social networks could be used  just to add real value. and one of the example is discussing with your group online about..like for example business and etc. 

2.)How trustworthy is the information one gleans from social networks such as Twitter?

Ans:

I cannot state if how trustworthy the social network is like twitter because as i heard, a lot of social networking account right now has been crack of Huck. 

Case 3: Social Networking Disaster for Domino's


1.)Some observers believe that if an organization does not respond to an attack on its brand within the first 24 hours, then the damage has been done—lack of management response is judged as an admission of guilt. Others feel that some time is required to gather facts and figure out what happened before responding. With the advantage of 20/20 hindsight, how might Domino’s have reacted more effectively?

Ans:

Domino's executives initially decided to take no action, hoping that the hoopla over the video would soon subside.they did not want to attract even more people to the video by issuing a formal press release to the news media.

2.)Do you find it unusual that Domino’s response was primarily through the online media rather than the usual printed press releases? Does this seem an effective and appropriate way to respond under these circumstances? Why or why not? Does Domino’s use of the online media set a precedent for others to follow in the future?


Ans:

No, i don't fined any unusual thing with their response because the incident was happened through online media, so definitely they have also to response through that way. and i can say that it's really appropriate and effective because most of the people are really fan of online media and I'm pretty sure that every time they would open a web site they might see the streaming news which is the response of domino company about the issue. and yes, they use online media to set as a precedent for others to follow in the future.

3.)Identify three lessons that other companies could learn from Domino’s experience.


Ans:
The lesson every businessperson can learn - is that it's okay to make mistakes and get it wrong sometimes as long as you are honest enough and courageous enough to admit those mistakes and, even more importantly, are proactive in addressing them.